- Pick an industry from the “Industry List” below.
- Find 15 startups/incumbents whose product is in the industry.
- Compare the 20 most important product features that differentiate the 15 products in a spreadsheet. Rows are startups/companies. Columns are product features.
- Take screenshot and paste into a Figma:
- Landing page
- Below the fold pane
- Pricing tables
- Main product/app pages
- Identify the top 5 most important painpoints that most/all products solve.
- Identify the top 5 most critical missing painpoints that most/all products do not solve.
- Payment Solutions
- E-Commerce Platforms
- Point of Sales
- Online Store Front
- All detailed instructions followed
- Ability to list all the major players in the industry.
- Ability to list all the major product features.
- Ability to identify non-trivial, insightful trends/patterns.
- Ability to identify the main pain points.
How to Submit
- No time limit.
- Put your 15 x 20 comparison table inside a Google Sheet, with the sheet titled “Competitive Analysis”.
- Put your pain points inside the same Google Sheet, in a separate sheet titlted “Pain Points”.
- Put your name and industry you’ve chosen in the title of the Google Sheet, e.g. “[name] - [industry]”
- Share your Google Sheet with .
- Send us an email at notifying us of your completion.
- Complete exam submission form below.
Exam Submission Form